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3 Tips For Posting On Social Media

3 things to consider when posting on social media.

1. Emotional appeal 

     What compels people to engage with a piece of digital content on social media is an emotional connection. The four you want to aim at would be fear, happiness, anger, and sadness. These are all effective emotional triggers but it’s recommended that you try to associate positive emotions with your business when posting. And obviously having any of these negative emotions directed at your business is no good. Distributing interesting information that may result in negative emotions is a bit better, but perhaps not optimal. 

     As well, when appealing to emotions try not to make it so obvious most of the time, people don’t like to think their emotions are being leveraged for engagement

2. Keep it concise

     One of the hardest parts of social media and digital marketing more generally, is attracting people’s eyes. What’s even more difficult is retaining them. This can vary from audience to audience but it’s generally safe to assume that people perusing social media aren’t generally interested in reading at great lengths. Social media is used by people to create brief dopamine spikes. The attention span is decreased and people become very selective about what they’re willing to devote mental effort to. 

     I recommend keeping concise more often than not. Attract eyes, tell ‘em what they need to know, and leave it at that. You need to consider the vastness of your competition. Not only are you competing with other businesses, but people’s friends, families, favorite celebrities or meme pages. You can’t afford to be uninteresting and drone on. The only time lengthy posts might be a good idea is in the context of story telling. Simply put the length of your writing should have a strong correlation with its ability to generate interest.

3. Always have a call to action

     No matter what when you post it’s with a goal. Do you want someone to convert, engage, learn new information? Whatever it is it should be addressed in nearly every post. Posts in some sense are a wasted effort if they do not contain a call to action. If you’re having trouble determining what the proper call to action should be, remember this. Know, go, do or buy? What do I need my audience to KNOW, where do I want them to GO, what do I want them to DO or BUY.

3 things to consider when posting on social media.​

1. Emotional appeal 

     What compels people to engage with a piece of digital content on social media is an emotional connection. The four you want to aim at would be fear, happiness, anger, and sadness. These are all effective emotional triggers but it’s recommended that you try to associate positive emotions with your business when posting. And obviously having any of these negative emotions directed at your business is no good. Distributing interesting information that may result in negative emotions is a bit better, but perhaps not optimal. 

     As well, when appealing to emotions try not to make it so obvious most of the time, people don’t like to think their emotions are being leveraged for engagement

2. Keep it concise

     One of the hardest parts of social media and digital marketing more generally, is attracting people’s eyes. What’s even more difficult is retaining them. This can vary from audience to audience but it’s generally safe to assume that people perusing social media aren’t generally interested in reading at great lengths. Social media is used by people to create brief dopamine spikes. The attention span is decreased and people become very selective about what they’re willing to devote mental effort to. 

     I recommend keeping concise more often than not. Attract eyes, tell ‘em what they need to know, and leave it at that. You need to consider the vastness of your competition. Not only are you competing with other businesses, but people’s friends, families, favorite celebrities or meme pages. You can’t afford to be uninteresting and drone on. The only time lengthy posts might be a good idea is in the context of story telling. Simply put the length of your writing should have a strong correlation with its ability to generate interest.

3. Always have a call to action

     No matter what when you post it’s with a goal. Do you want someone to convert, engage, learn new information? Whatever it is it should be addressed in nearly every post. Posts in some sense are a wasted effort if they do not contain a call to action. If you’re having trouble determining what the proper call to action should be, remember this. Know, go, do or buy? What do I need my audience to KNOW, where do I want them to GO, what do I want them to DO or BUY.

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Social Media

Increase brand relevance & connect with
your audience.

Paid Ads

Gain brand awareness and generate leads
with ads on social media & Google.

Content Creation

Creation of professional, cohesive, & brand
driven content.

Social Media

Increase brand relevance & connect with your audience.

Paid Ads

Get massive awareness and
generate leads with ads on social media & Google.

Content Creation

Creation of professional, cohesive, & brand
driven content.