Why Omaha businesses need digital marketing
Why Omaha businesses need digital marketing..
I hear it all too often, especially with Omaha business owners. “We’ve never needed digital marketing before, why do we need it now?” they say. While this logic doesn’t track in the first place, it especially doesn’t now. Clearly just because you’ve never tried digital marketing strategies doesn’t somehow magically mean they’re ineffective. But now as time goes on and in the age of COVID-19 technology is becoming more and more connected with how we interact with the world, each other, and businesses like yours.
Screen time for all age groups increases consistently over time. We’re becoming more dependent on technology to make decisions and manage our time. We’ve to some extent become integrated with this machinery that everyone claims to hate.
What does this mean for you? For starters your accessibility online will increasingly over time affect sales and brand awareness. While word of mouth is powerful and people still discover businesses organically, digital marketing acts as a spur and increases the duration of the relationship between you and your customers (Customers who engage with a business on social media spend up to 40% more with them in the long term). Which in turn leads to more word of mouth. Social media and digital advertising exist as a beacon for many businesses. It allows you to bring your brand to life as well as market to the people most likely to make a purchase later. It allows you to put forth offers and messages that allow your business to remain competitive in the Omaha area. You will in fact lose business to the guys across the street if they’re more present in the lives of their customers digitally (74% of consumers rely on social media to guide purchasing decisions).
Many Omaha business owners are still shy to this concept. Especially when considering COVID-19 they’re not looking to take on what they view as potential risks. But when you take a look at the numbers Nebraska has been consistently decreasing in cases, deaths, and unemployment for the past few months.
Taking advantage of digital marketing now would allow you to get tens of thousands of eyes on your messages and offers. All while your competitors are sleeping on this concept. It will allow you to be more searchable. As well it will grant you more cultural significance in the Omaha area. And before you say it, 91% of customers have visited a store because of an online experience, so no this doesn’t just apply to ecommerce or more digitally based businesses.
All in all here’s the point. We as a city are getting back on our feet. If your competitors aren’t taking advantage of digital marketing now they will soon. It’d be wise to hit the ground running and come out ahead and begin growing your brand, and increase foot traffic and sales in the Omaha area.
Never run out of content ideas. 12 easy but effective content ideas.
You know you need to utilize social media. But you’re tapped. Coming up with posts at any sort of decent rate can be exhausting. But fear not. Take notes, bookmark this post, do what you have to do because I’m about to help you never run out of content ideas again.
This is a pretty easy one and you’ll find that your audience will be fairly intrigued. What’s going on behind the scenes? Let us meet your staff, give us a glimpse into your processes. What are the daily ongoings in your business? This also plays into transparency and humanizing your brand. This will help you build trust and emotional investment in your audience, which will encourage loyalty to your brand.
2. What are your competitors doing
Stealing content isn’t the best of ideas. However taking inspiration or copying certain elements is a bit more reasonable. What are your competitors posting about? What gets them the most shares/comments and why? Try to consider how they’re relating to their audience and what kind of emotional appeals they’re using.
3. What’s going on
What events/specials do you have going on in the near future. Some people sell a bit too much on social media. Some people, not enough. It doesn’t hurt a couple times a week to have a call to action directly related to events/sales/specials/etc..
This might not apply to all businesses but definitely most. Educate your audience. What do you know that they don’t? If you own a maid service what are some cleaning tips you could give your audience. If you have a product of some sort what tips can you give your audience to utilize your product most effectively. Or in the case of a restaurant what are some off menu goodies people can check out next time they pop in? On your entrepreneurial journey you’ve likely acquired a lot of knowledge. Share some of it!
5. What’s working
Both Instagram and Facebook provide you with statistics that tell you which posts have performed best. How can you take advantage and learn from this? What was unique about your top posts. How did it appeal to your audience’s emotions? That emotional connection is usually what drives engagement. Try to think how you can make people feel that way again.
6. Search relevant tags
What tags are you using? If you’re on Instagram (I hope) you are using a plethora of tags. Go browse posts using said tags or similar ones to see what’s popular in your niche. What are people buzzing about?..
7. Current events
What is going on in the news or in your local area. Whatever people are currently buzzing about is bound to draw eyes. Take advantage of this and make relevant posts. Just be sure to avoid politicizing your brand. You could potentially lose half of your following (not a great plan).
What are some statistics relevant to your brand? What interesting information can you distribute to your audience in a way that is relevant to your business. People find statistics fascinating especially when relevant to their preexisting interests. Take advantage of this.
9. User Generated Content
Save yourself the trouble. Ask people to tag you in posts of them using your products or at your location. Repurpose this content on your own channels. This acts as social proof while saving you the hassle of creating content yourself.
10. Review mining
The customer may or may not always be right. But the customer better understands their wants and desires when it comes to your business. We may not be able to read our audiences minds but reading reviews is a close 2nd. Find businesses similar to yours and read the most positive reviews. This allows you to know how to best appeal to your audience. Post accordingly. You could even every once in a while post screen caps of reviews of your business. This is another form of social proof which goes a long way in creating loyalty and trust.
11. Product posts
This one is pretty obvious but it’s an easy way to generate content. Post pictures of your products and of your business location. Make them stylized and brand cohesive.
12. Repurpose content
Let’s talk about how you can stretch content as thin as possible while still providing value to your audience.
At certain points if you’re creatively tapped enough you’re going to have to repurpose content. This doesn’t necessarily mean you just post the same image or video over again.
For example you could take a blog post and make a shorter version of it and use that as your next newsletter. You could also make a post on social media linking to said blog post with a brief description why they should click over and read it. Another example of milking content would be taking audio clips from podcasts and making a video out of it. You could put up subtitles with relevant stock footage as a backdrop and post clips on social media. Or if you have an idea of a topic you want to write about on social media, don’t make it all one post. I could make one post about branding sure, but I could also make a five part series. Then I could take all the info from said five part series and make a blog post.
These are just a few ideas but you can take one idea and repurpose it in numerous ways across platforms. This is sort of imperative if you’re trying to do the marketing for your business all on your own.
These posting ideas are all valid and used by successful marketers daily. That said be sure to keep in mind whenever posting “why should my audience care, will this connect with them emotionally”. It should make them laugh, cry, rage, be shocked or something of the like. Social media is all about appealing to the emotions and psychology of your audience. You have all the content ideas you need right here. Now you need to find out how to best present them to your audience.
A good way to make sure you’re never finding yourself stressed and pressed for time to come up with content is to always post a minimum of 14 days ahead of time. Scheduling your posts will Make your life monumentally easier.
Be sure to share this if you found it helpful and refer back whenever you’re feeling tapped.